Don S. Shoemaker furniture designs, Mexico Mid-century modern and other furniture designers
Building up an icon (mass produced) – Part #10

Building up an icon (mass produced) – Part #10

Established in 1954, Zanotta SpA is one of the leaders in modern and contemporary Italian furniture design and production. Guided by the insight and entrepreneurship abilities of its founder Aureilio Zanotta, the company flourished in the 60’s and 70’s working with internationally respected architects and designers such as Carlo Mollino, Achille Castiglioni, Marco Zanuso and Bruno Munari. Many of Zanotta#8217;s iconic creations are mentioned in design history books and are displayed in world#8217;s museums. Key designs include the “Mezzadro” Tractor Seat by Achille and Pier Giacomo Castiglioni, the legendary “Sacco” by Piero Gatti, Cesare Paolini Franco Teodoro, the “Leonardo” Work Table created by the Castiglioni#8217;s, and most recently the #8220;Bigwire#8221; Table by Arik Levy in 2007.

Considered to be one of Italy’s most prestigious furniture brands thanks to its emblematic products and technological innovations, Zanotta is known for the use of experimental metals like (aluminum alloy, stainless steel, brass, bronze, etc.), plastics, glass, marble, granite, wood, fabrics and leather to create unique designs. The #8220;Zanotta Edizioni” collection was created in 1989 as a special collection of furnishing items verging on art and design. Freed from the constraints of mass-production, the claim to fame of the furniture pieces included in this collection is that to a great extent they are handmade, reviving and reworking disused techniques, like mosaic, inlay and painted decorations.

Through the decades many internationally famed architects and designers have collaborated with Zanotta like Achille Castiglioni, Gae Aulenti, Marco Zanuso, Ettore Sottsass, Joe Colombo, Alessandro Mendini, Andrea Branzi, Giuseppe Terragni, Carlo Mollino, De Pas-D#8217;Urbino-Lomazzi, Enzo Mari, Bruno Munari, Alfredo Häberli, Werner Asslinger, Todd Bracher, Arik Levy, Noé Duchaufour Lawrance, Roberto Barbieri, Ross Lovegrove, among others. Strategically, Zanotta has also managed to obtain the licenses to produce iconic furniture pieces created early in the 20th century, like Bernard Marstaller´s “Moretta Chair#8221; from 1917 and the “Genni Lounge Chair” designed by Gabriele Mucchi in 1935.

Emblematic products, avant-garde designs, always open to unusual new ideas and ready to experiment with technological innovations, that´s the name of the game. Zanotta is one of Italy’s most prestigious furniture brands. Many of Zanotta´s creations are displayed in major museums (New York#8217;s MOMA and Metropolitan Museum, the Paris Centre George Pompidou, the London Design Museum, Berlin#8217;s Arts and Crafts Museum, the Vitra Design Museum in Weil am Rhein, the Israel Museum in Jerusalem, etc.), Zanotta has also received legions of prizes for its  achievements, all together key elements to build up a premium brand. Bravo!

#8230;to be continued in part # 11

© Karin Goyer and Don S. Shoemaker Furniture, 2010-2021. Unauthorized use and/or duplication of this material without express and written permission from this website’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Karin Goyer and Don S. Shoemaker Furniture with appropriate and specific direction to the original content.

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