Don S. Shoemaker furniture designs, Mexico Mid-century modern and other furniture designers
Mexico Modernism Furniture Design – Eugenio Escudero, Octavio Vidales

Mexico Modernism Furniture Design – Eugenio Escudero, Octavio Vidales

I have been asked by several of my readers to elaborate on some Mexican furniture designers that have been mentioned only recently, and that I had skipped in my previous posts on Mexican Modernism Furniture Design, so here we go!

The attribution fever of unscrupulous gallerists compels me to publish the tools to adequately identify their furniture designs. So far, the only pieces that I have found with proper metallic tags in different galleries in Mexico and the United States are the ones I am showing below; among an enormous amount of offerings that are attributions to these designers and in worst-case scenario, original furniture pieces belonging to another well-known furniture designer active in Mexico#8230;

Spanish Civil War refugee Eugenio Escudero founded his furniture factory in Mexico City during the 1940#8217;s. Later on he established his decoration and furniture showroom D’Escudero, S.A., which was located in Dinamarca #54. His furniture designs were mainly produced in mahogany wood with some bronze accents. Worth to mention: his furniture pieces carry a metallic tag “d’Escudero, S.A. decoracion”. Strangely enough, a significant number of works attributed to #8220;Eugenio Escudero#8221; are in fact furniture pieces made by American designer and sculptor Frank B. Kyle, described in my post #8220;Mexican Modernism – Furniture Design in Mexico – Part # 7#8221;.

d’Escudero S.A. Dining Set by Eugenio Escudero (late 1950’s)

Room Divider Screen Drawing by Eugenio Escudero

Room Divider Screen by Eugenio Escudero

Interior Design Drawings by D’Escudero S.A. (1970’s)

Designer Octavio Vidales was known for his extravagant furniture designs created for his company, MUEBLES JOHRVY. The showroom was located in Niza #19, the same street as Arturo Pani´s atelier, in Mexico City.

JOHRVY was founded by the Vidales brothers (Juan, Octavio, Heriberto and Ricardo). Architect Ricardo Vidales was responsible for the architectural designs, and Octavio´s role was that of the interior designer and furniture production. Octavio Vidales furniture pieces carry a “Muebles Johrvy” metallic label, as shown below. Recently I have seen several of his furniture designs mistakenly attributed to Roberto and Mito Block.

Octavio Vidales Living Room Set for Muebles Jhorby (ca. 1960’s)

Octavio Vidales Coffee Table (ca. 1960´s)

Armchair designed by Octavio Vidales (ca. 1960’s)

Studio Label “Muebles Jhorby” (1960’s)

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  1. I read Internet sourced material that Mexico#8217;s retail furniture business suffers from stale designs, weak production processes and an absence of much modernity,and that foreign produced furniture is pouring into Mexico yet in seeing your article and being informed about Mexican designers, I feel that Mexico#8217;s current furniture industry is getting a bad reputation. Could you help me to get a more complete understanding?

    Steve Thomas
    1. Steve,
      In my opinion, Mexico´s current retail furniture business lacks fresh creativity and innovative designs. If Mexico´s actual furniture industry reputation is negative or positive that could be an interesting discussion, however that would require more than just a few words. My interest and expertise is focused more on Mid century furniture designers. In the last few years many of Mexico´s modernist furniture designers have become very much sought after in the secondary market and many furniture collectors around the world have shown interest in getting to know more about 20th century furniture design history in Mexico.

      Karin Goyer

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